Trying to market your business in today’s environment presents many challenges. Systems and technology stacks can become outdated overnight. Getting your branding on point while managing costs, avoiding burnout, and reaching your audience isn’t easy.
You might need a jolt to your approach due to inexperience or a lack of new ideas. Taking one of the best online digital marketing courses could give you a fresh start and expose you to the information you never had before.
Focusing on Google Ads and Facebook is a great way to increase traffic, breathe new life into your business, and start raking in some profits.
But these specialized areas require guidance.
Luckily, finding the right course for you is easier than you think.
Fundamentals of Digital Marketing by Google Digital Garage
If you’re looking for one of the best online digital marketing courses, but you’re not sold on paying for it, Google might have got you covered.
The Google Digital Garage Fundamentals of Digital Marketing Course is a free alternative to other introductory courses in the world of digital marketing.
This course offers 26 comprehensive modules. It comes with a progress-tracking feature, over 40 hours of content, and a final exam.
Anyone looking to be a more proficient digital marketer but lacking experience in this field could benefit from the course.
You can learn how to implement and maximize Google Ads in your marketing strategy, boost traffic, and grow your online presence.
The course covers most of the fundamentals required to jump-start your digital marketing. It’s a good starting point for entrepreneurs, and you can start making changes to your business after successfully completing each module.
One of the most essential modules will help you take your business online if you haven’t already, reach your target audience, and understand some of the complexities of web traffic.
But despite its introductory knowledge, the course consists of a lot of theory and may be harder to follow than others. Its higher learning curve probably has something to do with the numerous modules and some lessons that take hours to go through.
In comparison, other similar courses are more beginner-friendly and well-structured.
On the plus side, this is a free course, and to some entrepreneurs, that matters a lot.
- Free Digital Marketing Course
- In-Depth Explanation of Fundamentals
- Learn to Take a Business Online
- Learn Social Media and Google Ads
- Lengthy Lessons
- Steeper Learning Curve
You can check out this course at https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing.
Lead Generation Secrets by NerdsofBusiness
If you want to accelerate your lead generation and get better at DIY marketing, the Lead Generation Secrets might be the right course for you.
It’s one of the best online digital marketing courses that offers a blueprint for promoting your services and creating a stable lead flow to bring in more business and generate reliable cash flow.
One of the biggest advantages of this course is the easy and beginner-friendly approach to the science of lead generation.
The course explains multiple actionable strategies based on proven fundamentals. It also uses accessible language, making it even better for newer entrepreneurs.
That’s not to say that experienced business owners can’t benefit from it too. Suppose you’ve been running an SME for a couple of years yet still struggle to manage burnout, implement new technology, and supercharge your digital presence without spending a fortune. In that case, Lead Generation Secrets is a premium lead generation course.
The course will take you through nine modules starting with essential theory and concepts for online lead generation.
From there, you can work your way through campaign research, learning to focus on your audience, and put forward the best offers.
You’ll learn about lead magnets and how to maximize your advertising ROI.
You’ll create killer landing pages, embrace must-have technology stacks, launch winning campaigns, and troubleshoot your efforts to gain maximum results.
Additionally, the course comes with extra bonus tools like checklists and templates you can use to implement a premium lead generation strategy faster.
- 9 Modules
- Over 30 Lessons
- Downloadable Templates and Optional Tutorials
- Course Certificate
- Self-Paced Learning
- Group Support
- Midrange Pricing
Lead Generation Secrets is available at https://nerdsofbusiness.com/lead-generation-course/.
Digital Marketing Specialization by Coursera
Entrepreneurs looking for a comprehensive adventure into the marketing world can take the Digital Marketing Specialization Course by Coursera.
This course is actually a bundle consisting of seven different courses presented by industry experts.
If you’re looking for flexibility and information on leveraging ad campaigns, social media, lead generation, content, and marketing principles, this is one of the most diverse options on the market.
It also comes with a participation certificate if that’s something you value.
But here’s where this course differs from others.
It takes up to eight months to complete and will require you to allocate five hours per week on a specific schedule. It doesn’t have the self-paced flexibility of other courses.
What’s interesting is that you can audit it for free or do a seven-day free trial that grants full access.
The audit won’t expose you to much information, so the trial is a better choice.
However, to experience everything the course has to offer, participants have to pay $79 per month. This upgrade also makes them eligible for a verified certificate and progress-tracking features.
It is worth noting that while the course isn’t the most expensive, it does force you to pay for modules on analog marketing, which could be wasted in today’s digital-centric environment.
- Very Diverse Modules
- Free to Audit
- Offers a Verified Certificate
- Can Work with iMBA Course Credits
- Midrange Pricing
- Long Time Commitment
- You Pay for Unnecessary Analog Marketing Lessons
You can enroll in the Digital Marketing Specialization course at the following link https://www.coursera.org/specializations/digital-marketing.
Digital Marketing Course by Udemy
This course is arguably one of the most popular on the market. Similar to Coursera’s approach, Udemy offers 12 courses in one bundle.
Each course focuses on a specific platform like Facebook, Google Ads, LinkedIn, and others.
The best part about this course is the low entry-level. Although the material is fast-paced, the lessons are presented as a series of tips and strategies ready to implement.
Getting right into it might be the dream if you’ve been burning the candle at both ends and investing in marketing without significant results.
Even if you were to go through everything, it shouldn’t take more than 22 hours, give or take. Of course, you’re not forced to attend lessons on a specific date.
The flexibility is nice when it comes to scheduling and pricing. Although the course starts at $129.99, Udemy is known for offering frequent course discounts.
This course will offer actionable tips on how to boost your traffic, presence, and revenue with Google and Facebook ads. It will also provide information on how to expand to other digital channels.
But at the end of the day, it can be considered a watered-down approach to successful digital marketing.
If all you’re after are quick strategies you can use without fully understanding them, it will serve you well enough. If you want to build a long-lasting, solid foundation to serve you for years to come, this course might be just below the entry-level knowledge you need to build a foundation.
- Cheap Udemy Course
- Short and Flexible
- Platform-Specific Modules
- Easy Actionable Strategies
- Won’t Build a Solid Digital Marketing Foundation
You can find the Digital Marketing Course at https://www.udemy.com/course/learn-digital-marketing-course/.
When in Doubt Built a Foundation
There’s one thing you must understand about digital marketing. Even if you fix your strategy in the next few days, you can’t set it and forget it.
Carving your niche, engaging your audience, and establishing good lead flow is an ongoing process that should be a primary area of focus in your business.
Therefore, while getting some quick tips might seem like a great idea, you’ll really need a strong foundation moving forward to avoid making the same mistakes or running into the same problems as before.
Find yourself the right mix of quick, actionable strategies and fundamental principles that can set you up for life as a successful marketer for your service business, eCommerce store, consultancy, or other SMEs.