Neuroscience Your Marketing

Simon Hawk

Simon Hawk is a published author and proven leader with 15 years experience across marketing, PR and communications, sales and sponsorship. He has held senior roles with corporates such as Eithad Airways and has worked with globally iconic brands such as Hugo Boss, Qantas, Xerox and more. At Etihad he controlled annual marketing budgets of $10 million, across 16 markets, reaching 18 million passengers every year. Simon has also collaborated with some of the top marketing and advertising agencies in the world. He has been intimately involved in the design and implementation of dozens of successful campaigns. It was during these senior roles that he became fascinated with how large corporates use neuroscience to drive profits ‘at scale’. He is passionate about making these techniques available to small business and entrepreneurs too. He began by publishing a book called The Decision Expedition, which is also a consultancy at www.thedecisionexpedition.com. And he has now developed this into full online course, published exclusively on Nerds of Business. FUN FACT: Simon is from the U.K originally where he played first-class cricket for Durham. He is a right handed batsman, and bowls a beguiling medium-pace!

1 Course