EXCLUSIVE LAUNCH DEAL:

$1,990 buy for just $749 USD. Limited time!

A top lead generation agency owner reveals…

HOW TO GENERATE THE RELIABLE FLOW OF LEADS YOU NEED FOR NEW CUSTOMERS & EXTRAORDINARY SALES GROWTH.

GET THE SYSTEM THAT’S GENERATED 200,000+ LEADS ALREADY.

As seen in

LEARN ONLINE LEAD GENERATION & MAKE SOME REAL MONEY FOR YOURSELF.

Launch winning campaigns

No more guesswork. Learn the foolproof method for setting up & launching effective campaigns.

Get the leads
flowing

Stop stressing, start smiling! Learn how to get hot leads hitting your inbox ASAP.

Bank the
profits

Higher lead volume + better quality = more sales. Invest in your future revenue growth

HEY, WE NEED TO TALK...

FIVE COLD-HARD FACTS ABOUT WHY YOUR CURRENT DIGITAL CAMPAIGNS AREN’T WORKING

1. You’re targeting the wrong audience; OR

2. Your offer, or ‘lead magnet’ isn’t right for the audience; OR

3. The ads you’re running don’t have a ‘hook’; OR

4. The landing page is ineffective; OR

5. The offer, the ads, and the landing page are not aligned.

(Or it could even be multiple combinations of each of the above) 🤯

lead generation course

FRUSTRATED WITH NOT ENOUGH LEADS?
ANNOYED WITH POOR QUALITY LEADS?
BLEEDING CASH ON A HIGH COST-PER-LEAD?

STOP BLAMING YOURSELF. IT’S ACTUALLY NOT YOUR FAULT.

THEY DON’T TEACH THIS STUFF ANYWHERE.

NOT AT SCHOOL.

NOT IN UNIVERSITY.

NOT EVEN IN THE GOOGLE ADS CERTIFICATION.

THE ART (& SCIENCE) OF LEAD GENERATION IS MUCH, MUCH MORE THAN JUST BEING ABLE TO RUN GOOGLE ADS OR FACEBOOK CAMPAIGNS.

IT’S ABOUT UNDERSTANDING BUYER PSYCHOLOGY & CUSTOMER JOURNEYS.

AND THAT’S JUST FOR STARTERS.

MOST DIGITAL MARKETERS ONLY GET GOOD AT LEAD GENERATION AFTER YEARS OF TRIAL AND ERROR.

THIS COURSE CHANGES EVERYTHING!

FAST-TRACK YOUR MASTERY OF DIGITAL MARKETING .

LEARN THE HIGHLY LUCRATIVE SKILL OF ONLINE LEAD GENERATION.  

THE #1 LEAD GENERATION COURSE FOR SERVICE INDUSTRIES

Lead Generation Secrets is the ultimate lead generation course for those who want to generate leads for service-based businesses.

It’s the complete step-by-step system you need for generating leads, on demand:

  • Launch winning digital campaigns
  • Get the leads flowing
  • Bank the profits

This is the same system that the instructor has used to generate 200,000+ leads across Australia and New Zealand (although it works worldwide, in any country).

The system utilizes paid media such as Google Ads and Facebook marketing to generate a reliable, scalable flow of warm and hot leads.

Who can benefit

Business owners who want more leads hitting their inbox
Marketing managers who want better quality leads
Digital marketing agencies who want to train staff
Entrepreneurs starting a lead generation business
Junior digital marketers looking to upskill and learn more

This lead generation system works best for:

Financial services

Real estate & property services

Professional services & B2B

Legal services

Healthcare services

Marketing & I.T services

e-Learning & education

THE NO 'BS', STEP-BY-STEP BLUEPRINT FOR ANY BUDGET OR SKILL-LEVEL.

WHAT YOU CAN EXPECT

Easy-to-use lead generation system
Accessible language & teaching style
Proven methods & actionable strategies
Teachings based on sound fundamentals
Fast to implement into your business
Amazing value for money

WHAT IT'S NOT

Overly complicated
Based on a 'flash in the pan' fad
Too theoretical
Boring content that puts you to sleep
Only relevant for big advertising budgets

About the Instructor

DARREN MOFFATT

MEET DARREN MOFFATT, FOUNDER OF LEAD GENERATION FIRM WEALTHIFY, AND DIRECTOR OF DIGITAL MARKETING AGENCY WEBBUZZ. DARREN IS THE MASTERMIND BEHIND CAMPAIGNS THAT HAVE GENERATED MULTI-MILLION DOLLAR SALES ACTIVITY FOR CLIENTS, AND HIS OWN BRANDS.

Darren is an award-winning business person who is passionate about entrepreneurship. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

Since 2014 Darren has been Director of Digital Strategy & Content at 5-star Google partner digital marketing agency, Webbuzz. He is also the founder of ‘pay per lead’ agency Wealthify. Darren & his team have generated 200,000+ online leads across a diverse range of industries.

Darren launched his first start-up in 2006. Seniors First remains today the largest Reverse Mortgage broker in Australia, and has originated in excess of 3,000 loans.

In 2012 Darren co-founded a tech start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

In 2020 he launched his first podcast, Nerds of Business. The show has been featured twice by Apple podcasts, and hit a high of #3 on the charts. It’s been downloaded 35,000 times and has fans in 59 countries.

FUN FACT: Darren is songwriter and has had his songs played on radio in the U.K and Australia.

Just some brands Darren has worked with

What's waiting for you

INSIDE THE LEAD GENERATION SECRETS COURSE

lead generation course

lead generation
COURSE OBJECTIVES

You will learn essential concepts & understand why your current online lead generation is not working.
You will know how to generate qualified, engaged leads for service-based businesses – at scale.
You will end the frustration, & enjoy a feeling of power & independence as we show you how to deploy the system in your own business.

Module 1

ESSENTIAL THEORY

You will be able to recall & define the key technical terms & concepts of online lead generation. You will be able to understand the customer journey and identify the pro’s and con’s of leads at each stage. You will understand the common psychological concepts used to drive consumer action in lead generation campaigns.

  • LESSON 1: The Lexicon of Lead Generation
  • LESSON 2: The Customer Journey
  • LESSON 3: Buyer Psychology

Module 2

RESEARCH & STRATEGY

You will learn how to set meaningful, effective lead generation campaign objectives . You will know which tools and techniques to use for competitor research – and when. You will be able to analyse competitor data, and to formulate the beginnings of a campaign strategy.

  • LESSON 1: Setting Campaign Objectives
  • LESSON 2: Spying on Your Competitors (Part 1)
  • LESSON 3: Spying on Your Competitors (Part 2)

Module 3

THE AUDIENCE

You will understand the key profiling principles required for effective audience segmentation. You will be able to develop winning ‘buyer personas’ for optimal targeting and audience management. You will be able to develop an effective keyword list for Google Ads targeting.

  • LESSON 1: Demographic Profiling
  • LESSON 2: Psychographic Profiling
  • LESSON 3: Behavioural Profiling
  • LESSON 4: Keyword Targeting

Module 4

THE OFFER

You will be able to recall the key attributes of effective offers for online lead generation. You will be able to develop effective offers for different use cases & for each stage of the marketing funnel. You will be able to evaluate which type of offer is best for achieving campaign objectives.

  • LESSON 1: How to Craft an Offer
  • LESSON 2: Lead Magnet – Awareness Stage
  • LESSON 3: Lead Magnet – Interest Stage
  • LESSON 4: Lead Magnet – Consideration Stage

Module 5

THE ADVERTISEMENT

You will be able to develop compelling hooks for your ads. You will understand the different types of stories, and how to create effective stories for ads at each stage of the marketing funnel. You will understand ‘POV’, and will be able to write powerful copy for Google Ads that maximise CTR.

  • LESSON 1: The ‘Hook’
  • LESSON 2: Storytelling (Part 1)
  • LESSON 3: Storytelling (Part 2)
  • LESSON 4: Conversion Copywriting

Module 6

THE LANDING PAGE

You will be able to identify key landing page components, and know when to use them for best effect. You will be able to select the right type of lead form for the landing page, and to develop effective multi-step forms. You will be able to ‘wireframe’ landing page designs that are highly effective at converting traffic into leads.

  • LESSON 1: Landing Page Design (Part 1)
  • LESSON 2: Landing Page Design (Part 2)
  • LESSON 3: The Web Form
  • LESSON 4: Copywriting & Visual Design

Module 7

TECHNOLOGY STACK

IMPORTANT: in this module the instructor reveals the technology stack he’s used to generate 200,000+ leads. And he shows you how to put it all together.

You will be able to identify the essential components for a lead generation technology stack. You will be able to construct an effective front-end technology stack for your lead generation activities. You will be able to construct an effective back-end technology stack for your lead generation activities.

  • LESSON 1: Tech Stack (Front End)
  • LESSON 2: Tech Stack (Back End)

Module 8

GO LIVE!

You will be able to activate campaigns to establish a lead flow, and ensure all key components are in place to ‘Go LIVE’. You will be able to execute A/B tests on landing pages and set up effective remarketing campaigns. You will be able to increase conversion rate (CVR) and lower lead costs for more profitable campaigns.

  • LESSON 1: Pre-launch  Process  
  • LESSON 2: Conversion Optimisation
  • LESSON 3: Remarketing
  • LESSON 4: Data Analytics

Module 9

TROUBLESHOOTING

You will be able to identify key issues affecting the efficacy of lead generations, and to isolate the likely causes. You will be able to develop effective troubleshooting strategies for advertising and landing page related issues. You will be able to evaluate which type of troubleshooting strategy is best for solving each issue, & to get your campaign back on track ASAP.

  • LESSON 1: Advertising Issues
  • LESSON 2: Landing Page Issues

PLUS BY JOINING TODAY

YOU ALSO GET INSTANT ACCESS TO 8 x AMAZING BONUS FEATURES & TOOLS

1

SETTING CAMPAIGN OBJECTIVES TEMPLATE

FREE

2

BUYER PERSONAS TEMPLATE

FREE

3

LEAD MAGNET CREATION TEMPLATE

FREE

4

ADVERTISING PLANNING TEMPLATE

FREE

5

LANDING PAGE PLANNING TEMPLATE

FREE

6

CAMPAIGN LAUNCH CHECKLIST 

FREE

7

SOCIAL LEARNING VIA COURSE FORUMS

FREE

8

DIRECT CHAT ACCESS WITH THE INSTRUCTOR

FREE

What people are saying about the course instructor

Check out reviews by the lead generation course instructor's clients. They have benefited from the same lead generation system revealed in this course.

Best lead generation used so far. I tried 4 different agencies from cold calling to Facebook. This was best value in terms of cost per truly qualified lead. I highly recommend.
Pei Li
The team were able to generate consistent good quality leads targeted to my location.

Will definitely be using again.
Sanjay Nathoo
I can happily say the quality of the leads are fantastic, the staff & their support fantastic.

I can confidently & strongly recommend.
Nerses Emilian

WHAT YOU'LL GET WHEN YOU TRY "LEAD GENERATION SECRETS"

The “Lead Generation Secrets” course is the complete step-by-step system you need for generating leads, on demand.

9 x modules
31 x lessons
6 x downloadable templates
5 x links to additional optional tutorials
1 x course certificate
100% self-paced learning
Social learning & group support
24/7 access on all devices
Direct chat access to the instructor

CLICK “SIGN UP NOW” TO GET FULL DIGITAL ACCESS”

+ EXCLUSIVE BONUSES

1 SINGLE PAYMENT

$749 USD*

$1,990 USD

*LAUNCH DEAL PRICE, AVAILABLE FOR LIMITED TIME ONLY.

secure & protected checkout

100 DAY MONEYBACK GUARANTEE

 The Nerds 100 day guarantee makes your purchase of a Nerds of Business course risk-free. We are so confident that you’ll love our training programs – that they’ll make a massive difference to your business and your life – that we give you 100 days to seek a full refund. Terms and conditions apply, so be sure to check out the refunds and returns page for more details.

ABOUT US

We Started As A Hit Podcast Show

Nerds of Business was founded in 2020 by Australian entrepreneur Darren Moffatt. We started as a podcast with the aim of ‘making entrepreneurs happier’ by solving the key challenges that all entrepreneurs must overcome.

The show has been featured by Apple podcasts twice, & even reached a high of #3 on the charts. The Nerds of Business podcast now has a global audience, with fans in 59 countries.

30 entrepreneurs interviewed

$3.5 BILLION In Guests

25,000 downloads

entrepreneur education, done differently

Taking the learnings from our podcast success (and a healthy dose of inspiration from our guests), we set about creating a different kind of e-Learning platform for entrepreneurs and small business.

10 minute lessons

for max impact

Social learning

with group chats

24/7 access

on all devices

Gamification

for motivation

Pop culture references

for fun

OUR MISSION

To publish the most impactful short business courses in the world.

We seek to empower entrepreneurs with the knowledge they need to break through and win in business – and in life.

Rated 4.4 stars on Apple Podcasts

"Hooked after just an episode. Clever, not a ‘business for dummies’ type approach. Informative, out of the box advice and real life applications and actionable steps. Love it."
letter-s
Signor Mont
"Great show, I’m an aspiring entrepreneur and I’ve learnt a lot especially about launching a product. One thing I would say is to dive deeper with your speakers and dig really deep into their brain!"
Lauren
"It’s really great to have a quality podcast about local Australian and NZ entrepreneurs. This is a really refreshing format with multiple voices featured for each episode. I learnt a lot. Keep it up!"
Caruben

Lead Generation Secrets course - FAQs

It’s a proven lead generation system, not just another digital marketing course. It is for entrepreneurs, small businesses & marketing managers who want results, fast.

This program is ideal for people seeking a digital marketing course with a strong commercial focus. If you want to generate more leads – and better quality leads – so you can make money, this is the course for you. It delivers on what nearly all other courses fail to do: it unlocks the secrets to fully monetising the profit potential of digital lead generation.

This lead generation course is a perfect supplement to the Google Ads certification (or Facebook Blueprint certification), & so is also an especially useful qualification for:

  • Digital marketing teams under pressure to improve ROI
  • Freelancers or interns keen to become more employable
  • Novice digital marketers learning how to make money online

It certainly helps, but is not a pre-requisite. Anyone with some basic knowledge can run ads on Google & Facebook, it’s not that hard.

The Lead Generation Secrets course is about teaching you the art (and science) of lead generation, which is quite different skillset. The best way to think of Facebook, Google, Instagram, Youtube, Linked IN and other platforms is as ‘channels’. This course is not about teaching you the basics of operating those channels – there are plenty of Youtube tutorials already available for that.

To cover for any knowledge (or experience) gaps that some students may have we include links to some of the best Youtube tutorials on how to set up & run Google & Facebook campaigns.

We also encourage anyone trying to generate leads online to get the free basic Google Ads & Facebook certifications – these do not teach the art of lead generation, but they do help you become more proficient at using the advertising platforms.

No, you can do it all yourself. It just takes an investment of time and a commitment to learning. Students inevitably have different skill levels and degrees of technical ability, so in some cases it may be that further upskilling in one or more areas via free Youtube tutorials might be advisable in order to achieve optimal results. If you’re already really busy you can also outsource some aspects of the method eg; ad design. We provide links in the course to websites that offer cheap freelance talent.

Yes. There are loads of actual real-life case studies and examples in this lead generation course, across a variety of industries and business types.

This is a significant digital marketing course, with over 6 hours of unique, filmed course content. In addition, there 5 assignments and 29 short quizzes. So you’re probably looking at about 10 hours altogether to complete the course, but that can vary depending on each student’s individual pace.

Yes it will. The only thing to say is it works best for service-based businesses. We have listed the ideal industries above, but there are many others where it will also work. If your business sells time or expertise of any sort, it will probably work – regardless of where you’re located.

That depends on the vertical you’re in and the average cost per click (CPC) of the traffic you’re chasing. The principles in the course work for any viable advertising budget. If your daily ad budget is not enough for the platforms to even serve the ads, then clearly it will be very hard to generate any web traffic, let alone leads.

We’ve got your back! When you sign up you’ll automatically get access to the course group. Each of the 9 course modules has its own online forum where you can ask questions, which are answered by the instructor, his team and other students. The Nerds of Business course platform also allows for direct chat with the instructor and his team.

Not a problem. It’s 100% self-paced learning so you can take as long as you need. Once you’ve purchased the lead generation course, you’ll always have full access to all the course materials. Having said that, the sooner you can finish the course and start implementing the system into your own business, the better.

Hopefully by the time you’re reading this you’re already pretty convinced it IS worth the investment 😊

But in case you missed some of the detail on this page, here goes: you’re getting access to a lead generation system that has been honed over 15 years, across multiple brands & markets.

The same system has already generated 200,000+ leads.

Imagine how many campaigns you’d have to run, and the millions of dollars you’d have to spend on Facebook or Google Ads to gain this knowledge?

You’re also getting full access to 6 bonus templates that show you how to implement this system into your business ASAP.

Imagine how much you’d have to pay a consultant to develop this for you?
Oh, and did we mention the direct chat access to the instructor & his team?
This lead generation course is easily the best investment in your future growth that you will ever make.

The Nerds 100 day guarantee makes your purchase of a Nerds of Business course risk-free. We give you 100 days to seek a full refund. We’ll be happy to refund you what you paid for the course, if you have completed all the coursework but didn’t see any results. Terms and conditions apply, so be sure to check out the refunds and returns page for more details.