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FORMER MARKETER FOR MARRIOTT HOTELS, ETIHAD, HUGO BOSS REVEALS…
GET THE #1 ‘BUYER PSYCHOLOGY’ SYSTEM FOR INCREASING PROFITS.
Learn winning strategies.
Know the best neuroscience marketing methods to engage and persuade your customer. No more guesswork or assumptions.
Improve your conversion rate
Stop stressing, & start smiling! Learn various easy-to-implement tips to supercharge your marketing efforts.
Maximise your revenue
Learn the framework, which will increase your sales. Invest in your future revenue growth. Discover how small positive changes can lead to MASSIVE profits
Source: Next&Co’s Prometheus proprietary media auditing tool
MARKETING ISN’T EASY.
EVEN PROFESSIONALS ARE STRUGGLING WITH THE EVER-RISING COSTS OF GOOGLE & FACEBOOK ADVERTISING.
IMAGINE IF YOU COULD GET MORE SALES, FOR LESS.
HOW GOOD WOULD IT FEEL?
IF YOU COULD STOP BLOWING YOUR AD BUDGET.
IF YOU COULD START SPENDING SMARTER, NOT HARDER.
IF YOU COULD MAKE MORE MONEY!
BIG CORPORATIONS KNOW HOW POWERFUL NEUROSCIENCE IS.
THEY’VE BEEN USING IT FOR YEARS.
IT’S THE SECRET TO THEIR BILLION-DOLLAR PROFITS.
YES, IT’S AN UNFAIR ADVANTAGE. AND IT’S NEVER BEEN AVAILABLE TO SMALL BUSINESS.
‘Neuroscience Your Marketing’ is the ultimate marketing system for people who manage advertising budgets (of any size).
It draws from the fields of neuroscience and psychology to deliver methods and techniques to increase sales of small & medium size businesses.
It’s a complete step-by-step system for understanding the rules of marketing and how to persuade your customer.
This system includes the same techniques that big corporations spend millions of dollars on research & analysis to develop.
It covers the whole marketing cycle from the way you greet your customer, to the pricing psychology of your products.
He has held senior roles with corporates such as Eithad Airways and has worked with globally iconic brands such as Hugo Boss, Qantas, Xerox and more. At Etihad he controlled annual marketing budgets of $10 million, across 16 markets, reaching 18 million passengers every year.
Simon has also collaborated with some of the top marketing and advertising agencies in the world. He has been intimately involved in the design and implementation of dozens of successful campaigns. It was during these senior roles that he became fascinated with how large corporates use neuroscience to drive profits ‘at scale’. He is passionate about making these techniques available to small business and entrepreneurs too.
Simon is a research geek, who has read over 100 books on neuroscience, sociology, neuromarketing, behavioural economics, marketing, psychology, self-help, high performance and more. He has published an Amazon best-seller book called The Decision Expedition, which is also a consultancy at www.thedecisionexpedition.com. He has now developed this into full online course, published exclusively on Nerds of Business.
FUN FACT: Simon is from the U.K originally where he played first-class cricket for Durham. He is a right handed batsman, and bowls a beguiling medium-pace!
You will be able to understand and identify the most important areas of the brain that affect and drive decision-making in your customer. You will understand the core principles of brain functionality that will help you with your marketing activity. You will gain an understanding of your customer that you never had before giving you tools to engage, influence and persuade.
LESSON 1: The Lazy Conscious
LESSON 2: Perception
LESSON 3: Emotion
LESSON 4: Neuroplasticity
LESSON 5: Associative Memory
LESSON 6: Goals
LESSON 7: Habits
LESSON 8: Sensory Neurons
You will learn how to make chemical releases in the body work to your advantage and get your customer in the right mood. You will learn how to engage the power of your customer’s existing habits to align with your product or service. You will learn how to use the power of non-conscious goals to make your customer want to do what you want them to do. You will learn how to engage all the senses of your customer to maximise your chances of making a sale.
LESSON 1: Chemical Releases
LESSON 2: Engaging Customer Habits
LESSON 3: Power of Non-Conscious Goals
LESSON 4: Engaging Senses
Understand: How to ensure you don’t scare off your customer, by making their journey easy on the brain. How you can use the concept of novelty and familiarity to get your customer to approach you and feel comfortable. How the concept of nudging can influence your customer’s choice without changing the options. How to tap into the power of the non-conscious and fill your customer journey with primes.
LESSON 1: Processing fluency
LESSON 2: Novelty and fluency
LESSON 3: Nudging
LESSON 4: Priming
You will understand how memory actually works, & why emotion is one of the most powerful techniques for becoming memorable. You will discover various strategies you can use to drive emotion in your customers including storytelling. You will learn how to use different marketing strategies that are based on an understanding of how our brain actually remembers.
LESSON 1: Understanding Memory
LESSON 2: Building Stories
LESSON 3: Creating Emotional Connections
LESSON 4: Making Yourself Memorable
We will look at the power of society and how this is the glue that links us all together. We will explore how to best create powerful connections between you and your customer.
We will understand how to position yourself in the right way in society
LESSON 1: Power of Society
LESSON 2: Creating Powerful Connections
LESSON 3: Show How Important You Are
You will understand the importance of a specific context on decision-making.
You will explore the concept of framing and the power this can have, in particular when it comes to your sales copy. You will obtain a deep understanding of anchoring and how to best use this powerful tool to your advantage. You will learn about pricing psychology and how using different methods can help you to make your proposed price look as attractive as possible.
COMPELLING BEHAVIOUR WITH HORMONES TEMPLATE
ENGAGING CUSTOMER HABITS TEMPLATE
CREATING NON-CONSCIOUS GOALS TEMPLATE
ENGAGING THE FIVE SENSES TEMPLATE
PROCESSING FLUENCY TEMPLATE
NOVELTY AND FAMILIARITY TEMPLATE
NUDGING AND PRIMING TEMPLATE
CREATING AN EMOTIONAL CONNECTION TEMPLATE
MAKING YOURSELF MEMORABLE TEMPLATE
CREATING POWERFUL CONNECTIONS TEMPLATE
SHOW HOW IMPORTANT YOU ARE
CHOICE ARCHITECTURE TEMPLATE
FRAMING AND ANCHORING TEMPLATE
PRICING PSYCHOLOGY TEMPLATE
SOCIAL LEARNING VIA COURSE PLATFORM
Check out reviews by the 'Neuroscience Your Marketing' instructor's clients. They have benefited from the same marketing system revealed in this course.
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The Nerds 100 day guarantee makes your purchase of a Nerds of Business course risk-free. We are so confident that you’ll love our training programs – that they’ll make a massive difference to your business and your life – that we give you 100 days to seek a full refund. Terms and conditions apply, so be sure to check out the refunds and returns page for more details.
Nerds of Business was founded in 2020 by Australian entrepreneur Darren Moffatt. We started as a podcast with the aim of ‘making entrepreneurs happier’ by solving the key challenges that all entrepreneurs must overcome.
The show has been featured by Apple podcasts twice, & even reached a high of #3 on the charts. The Nerds of Business podcast now has a global audience, with fans in 59 countries.
Taking the learnings from our podcast success (and a healthy dose of inspiration from our guests), we set about creating a different kind of e-Learning platform for entrepreneurs and small business.
To publish the most impactful short business courses in the world.
We seek to empower entrepreneurs with the knowledge they need to break through and win in business – and in life.
While it is true that neuroscience, sociology, economics and psychology can all be quite complicated, this course isn’t. This course is not full of the Latin names of different brain parts. We will not go into any complicated detail about any of these subjects. I have simply taken the most important lessons from each subject and turned them into simple, actionable steps that any business can take.
It is all of the juicy bits from all of the sciences broken down into understandable chunks and all the techniques the big companies are using already. No technical terms; just simple thoughts, tips and advice for you to use for your business.
That is all the more reason for you to undertake this course. This is about understanding the brain so that everything you do is more effective. Many of the pieces of advice in this course can be implemented at no cost at all. Other tips will help you to spend much more efficiently and increase your conversion rates.
You could, but how will you know if you’re getting good advice? You need to get some knowledge to give yourself some power so that, even if you do outsource, you can ask the right questions and get better results.
It’s important to understand that marketing isn’t easy. We believe it’s likely your marketing efforts didn’t work because you may not have addressed the fundamental principles of the human brain that give you the best chance of persuading and influencing your customer. This course provides you with the leading strategies and techniques which you can implement today.
Whatever your business model, you do marketing every day; you maybe just don’t call it that. If you have any customers at all, you need to convince them to purchase from you, and that is marketing. Every time you look for new customers, that is marketing. And you need to be persuading and influencing all the time, which is what this course will help you with.
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